Project Oxygen


Fall 2014

Subaru of America, Inc. has committed to being an industry leader in environmental stewardship. As stewards, we have built a hybrid and Partial Zero Emission Vehicles with SUBARU BOXER engines in zero-landfill manufacturing plants; we are mindful of the wild animals in our own backyard; and we have formed partnerships with green organizations. (See the “Driving Green” article in Spring 2014 Drive.)



Photo: Courtesy of Mark Miller Subaru

Subaru retailers share our passion for the environment. For example, when air quality in Utah’s Provo, Salt Lake, and Logan areas tested at unhealthy levels, Mark Miller Subaru took action with “Project Oxygen.” Beginning January 1, 2014, the retailer promised to plant one tree for every new or pre-owned vehicle sold at one of its two Salt Lake-area locations, in a joint effort with TreeUtah

TreeUtah is a nonprofit organization dedicated to conservancy and education. 


On April 26, 2014, in honor of Earth Day, dealership employees, customers, and friends planted more than 2,000 trees along the Jordan River, which flows through the Salt Lake City area.

“We feel that it’s really important to be stewards of the environment and stewards of the community,” said General Manager Jeff Miller. “We are open to having this partnership with TreeUtah for many years to come and expect to have 10 to 20 of these tree-planting sites around Salt Lake City over the next 10 years.”

The next planting event will take place in the fall of 2014.

A specially wrappped Subaru XV Crosstrek Hybrid at Mark Miller Subaru promotes green driving.


Mark Miller Subaru is one of many dedicated Subaru retailers to achieve Subaru Eco-Friendly Retailer status. To do so, it has met requirements in five key areas: energy efficiency, water conservation, recycling, waste management, and community involvement. 

Greener business practices help reduce a Subaru retailer’s carbon footprint – and make the world cleaner and safer for future generations.

First in a series of Spotlight stories about Subaru rtailers who make a positive impact in the world and in their neighborhoods. 

Read about the Subaru Love Promise in the next issue of Drive and on