Streaming Radio Hits the Road
The intersection between vehicles and consumer electronics is rapidly expanding. Today’s drivers demand intuitive, easy-to-operate systems that will allow them to access their favorite media in one location. Answering that demand is Subaru with its groundbreaking infotainment system, powered by Aha1 by Harman. Subaru is among the first automakers to offer this technology in a vehicle.
With its cloud-based service, Aha provides listeners easy access to their favorite content wherever they may be (in a vehicle, home, office, or on the go), and it can transition seamlessly from one content type to another without switching apps or audio sources.
Drivers no longer need to wait in their cars for a great segment to end. Instead, they simply move into the home and pick up the same show right where they left off on a home multimedia system.
Cloud based: Let’s go back to the beginning to understand exactly what “the cloud” is. At its simplest, the cloud is the Internet – in other words, a network of servers. Today, we do all kinds of things “in the cloud.” For instance, if you’ve ever checked your mail online, you’ve used the cloud.
Pulling different infotainment content sources from “the cloud” simply means you are accessing different providers and servers dynamically through one application – Aha.
Aha is a unique platform that organizes all of your content from “the cloud” into personalized, live “radio” stations. It simplifies organizing and accessing your favorite content on the go.
Since Aha is Web-based and resides on the Internet, there’s no need for new software or hardware in your car once you install the software on your smartphone. What’s more, Aha is fully integrated with vehicle controls and displays. So the Web becomes preset stations on what amounts to be the “fourth radio band” (after AM, FM, and Satellite) for the vehicle’s audio system.
1 Aha is a trademark of HARMAN International Industries, Inc.