Perhaps you've seen the Subaru "Baby Driver" commercial, which begins with a 6-year-old girl sitting in the driver's seat of a Subaru Legacy. Her father speaks to her through the passenger side window, and she smiles patiently as her father gives her the "safety talk." Then he hands her the keys, and we see that all along he's been talking to a 16-year-old waiting for her first ride alone.
Andy Lyons, who plays the concerned father, is experiencing this moment in his own life. According to Lyons: "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna, reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."
When the production company found the Lyons family, it threw out the script. The directors asked the father to say what he would tell his daughter before she pulled away. "Baby Driver" is the result. U.S. Secretary of Transportation Ray LaHood has praised Subaru for running this commercial.
In late September, thousands of bicyclists made their treks in southern New Jersey to help raise money for the National Multiple Sclerosis Society. Subaru has supported this MS 150 ride for more than 12 years.
Named official vehicle of the MS 150, Subaru provided:
- Twelve vehicles for the organization's use
- Teams of volunteers
- More than 20 employees participated in the ride as a bike team
- Approximately 60 employee volunteers helped at rest stops, which were stocked with fruit, snacks, and beverages