Understanding Alzheimer’s Disease


It’s something we take for granted: knowing who we are and being able to recall our past. But for more than 5 million Americans living with Alzheimer’s disease, this is not everyday life. There is also a great impact on the 15 million caregivers who tirelessly support those living with dementia.



Touching Minds and Hearts 


For more than 30 years, the Alzheimer’s Association® has worked on global, national, and local levels to enhance care and support for all those affected by Alzheimer’s and related dementias and to advance research.


Subaru of America, Inc. provided the Alzheimer’s Association much-needed assistance through the “Share the Love” event, where for every vehicle sold, Subaru donated $250 to one of five selected charities based on the customer’s designation.


Angela Geiger, chief strategy officer of the Alzheimer’s Association, explained how important the consideration of Subaru owners is to the organization: “In 2011, we served more than 700,000 people in person and many more through our online tools and programs. And this need is growing every month in communities across the country. ‘Share the Love’ will help us serve even more people this year – especially at the holidays when so many people first recognize signs and symptoms in loved ones.”


Working through more than 80 chapters around the country, the Alzheimer’s Association will ensure funds raised will help local efforts and the overall mission to provide services, including year-round assistance on its free 24/7 help line at (800) 272-3900, culturally diverse and multilingual educational materials and programs, care consultations, support groups, safety services, and TrialMatch® – a free clinical trial matching service. Funds also will help accelerate progress in better treatments or even a cure.


“We hope that the engagement with Subaru of America will help more people understand why Alzheimer’s is such a critical public health issue and educate millions of Americans about the resources available in communities nationwide through the Alzheimer’s Association,” said Geiger.


Learn more about the Subaru “Share the Love” event and the Alzheimer’s Association.



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