All in the Family


Spring/Summer 2018

For Love Promise Retailer of the Year Mark Miller Subaru, going above and beyond to support the Salt Lake City community and their customers is part and parcel of the family business.

For three generations, one Subaru retailer’s commitment to its customers and the well-being of greater Salt Lake City has made it an integral part not just of the business landscape, but of the fabric of the greater community as well.

Giving back is part of the culture at Mark Miller Subaru, a family business with two locations in and just outside of Salt Lake City. After Hurricane Harvey hit Texas last year, the Millers partnered with the Utah Animal Care Center to help displaced animals find forever homes with Utah families. And during the holiday season, employees collected donations for Volunteers of America’s Youth Resource Center, which offers meals, counseling and job training to homeless teens.

Thanks to all that and more, Subaru of America has named Mark Miller Subaru its fourth annual Love Promise Retailer of the Year. “There’s definitely a different feel here,” says Jeff Miller, general manager at both locations, which together employ 215 people. “We’re all a team, with an open environment.”

Focused on the five Love Promise themes, Mark Miller Subaru spent 2017 working with a wide array of partners and nonprofits, including Nuzzles & Co. Pet Rescue and Adoption, HawkWatch International, American Red Cross and Discovery Gateway Children’s Museum. The retailer also sponsored and co-hosted Love Utah Give Utah, a one-day fundraiser that supported more than 500 nonprofits in the state. “We helped raise over $1 million doing a lot of cool, non-cookie cutter things,” says Mike Aguilar, director of marketing and guest experience. Additionally, the retailer contributed to the sponsorship of the Utah Pride Festival, which celebrates the state’s LGBTQ community, and helped plant more than 2,000 trees along the banks of Utah’s Jordan River for Project Oxygen.

Just as community service has always been a top priority at Mark Miller Subaru, so is exceptional service for customers. “Providing a memorable guest experience is really important to us,” says Aguilar. “We offer full-service cafés at both of our stores, and we recently began converting our playrooms into ‘Satellite Museum Exhibits,’ so parents can sit back and relax while their children learn through play. We want everyone who comes to our retailer to feel special.”

It’s all part of the retailer’s vision for going above and beyond for greater Salt Lake City. “We really believe in the work that we’re doing for our community and our customers,” says Jeff Miller. “We’re not ever satisfied, and we’re not ever sitting still.”

Read about other Subaru retailers who are positively impacting their communities.