Connected to Excitement 


Winter 2015

The 2016 Subaru Impreza Offers Unbeatable Value and Cutting-Edge Technology

If you’re ready to explore a whole new world of integration and connectivity, the 2016 Impreza is your ticket to ride. The powerful and efficient SUBARU BOXER engine boasts up to an EPA-estimated 37 mpg on the highway with standard All-Wheel Drive (AWD).1 Both the 4-Door and 5-Door models offer superb cargo-handling capabilities. The engaging Impreza possesses the unmistakable heart and soul of a Subaru.

Connected: Always

Climb into Impreza and start the engine. As the instrument displays glow into life, Impreza is quietly organizing itself around you. It connects to your smartphone via Bluetooth. SUBARU STARLINK2 sends you email updates about the diagnostic health of the vehicle. It retrieves your navigational information, syncs with your contact list, updates your music playlists, and more. As you drive, the standard Subaru Symmetrical All-Wheel Drive (AWD) masters the road beneath you. All the while the available EyeSight Driver Assist Technology3 acts as your extra set of eyes on the road, ready to assist you when you need it. This is what it means to be at one with the road.

Connected: To Safety

In 2015, Impreza received a 5-star safety rating from the federal government’s National Highway Traffic Safety Administration (NHTSA)4 and a TOP SAFETY PICK+ rating – the highest possible – from the Insurance Institute for Highway Safety (IIHS) when equipped with EyeSight Driver Assist Technology. The IIHS even gave the Impreza with EyeSight Driver Assist Technology its highest rating for front crash prevention: Superior. No other automotive manufacturer in its class received this top rating! In fact, very few Impreza competitors offer any type of front crash prevention system.

2016 Subaru Impreza

Connected: To a World of Media

All Impreza models come with standard SUBARU STARLINK Connected Services, featuring either a 6.2-inch or 7.0-inch high-definition LCD touch-screen, which also displays the view from the Rear-Vision Camera to make backing up easier and safer. STARLINK also connects to a world of multimedia content, including HD Radio, Pandora, iHeartRadio, Stitcher, and Aha.5 Use the free STARLINK app for iPhone or Android and partner apps to access thousands of additional programs, ranging from NPR® podcasts to news, sports, weather, and more. 

Just download the free MySubaru app on
your smartphone to stay connected to your
Impreza when you’re apart.

Connected: To Your Subaru

Impreza Limited, Sport Limited, and Sport Premium models with the available Multimedia Plus Audio offer a range of SUBARU STARLINK Safety and Security Connected Services,6  including available Remote Services. 

Connected: To Your Vehicle’s Health

With the STARLINK Safety and Security Connected Services, the system runs a “health check” on specific diagnostic data each month. If the system detects a problem, you’ll get an email or text. And if a warning light is triggered at any time, STARLINK also will generate an alert. It’s a great way to keep tabs on the health of your Impreza so you can have greater peace of mind. You can manage all this on the MySubaru app or website, setting up your preferences for just how connected you want to be.

Connected: To Your Life

When you’re driving the 2016 Impreza, you’re at the center of a network of cutting-edge technologies that wraps around you, protects you, and acts as an extension of your adventurous spirit. Impreza is  built from the ground up to enhance your connection to your own unique lifestyle.

Take a test-drive and discover how you can get connected. Learn more at

2016 Subaru Impreza
2016 Subaru Impreza

1 EPA-estimated highway fuel economy for 2016 Subaru Impreza CVT non-Sport models. Actual mileage may vary.
2 Compatible smartphone and application required. For applications to operate, latest version of each application and optional integrated audio and navigation system unit required. Data provided by smartphone is displayed on navigation screen. Some state laws prohibit the operation of handheld electronic devices while operating a vehicle. Smartphone apps should only be launched when vehicle is safely parked. Your wireless carrier’s rates may apply.
3 EyeSight is a Driver Assist Technology which may not operate optimally under all driving conditions. The driver is always responsible for safe and attentive driving. Technology effectiveness depends on many factors such as vehicle maintenance, weather and road conditions. See Owner’s Manual for complete details on system operation and limitations. Please remember to turn off EyeSight when going through a car wash.
4 Star ratings are part of the U.S. Department of Transportation’s program (
5 Compatible Smartphone and free Aha app required. For Aha to operate, latest version of Aha application and optional integrated audio and navigation system unit required. Data provided by smartphone is displayed on navigation screen. Your wireless carrier’s rates may apply. Use of the app may be restricted by applicable law.
6 Activation and required subscription sold separately. Includes one-year trial subscription. See your retailer for details.