Reaching for the Stars


Winter 2017



Malcolm Bricklin and Harvey Lamm
Subaru 360

On February 15, childhood friends Malcolm Bricklin and Harvey Lamm, despite their lack of auto experience, incorporate Subaru of America. Their original plan is to sell only motor scooters, but Bricklin, while on a trip to Japan, is introduced to the 360.


1968 Subaru introduces the 360, an inexpensive, distinctive economy car powered by a two-stroke engine. It claimed 66.3 mpg and sold for $1,297.



Subaru 4-wheel drive (4WD) wagon

1975 Subaru launches the Subaru 4-wheel drive (4WD) wagon, the first 4WD passenger car sold in the U.S. The vehicle establishes the company as the leading 4WD niche marketer. 

Official Car of the U.S. Ski Team

1976 Subaru and the U.S. Ski Team begin a partnership, and the team adopts the Subaru 4WD wagon as its official car.


Subaru BRAT

1977 Subaru introduces the BRAT (Bi-drive Recreational All-terrain Transporter), a small dual-range 4WD vehicle.


World Rally Championship

Subaru appears in the World Rally Championship.

1980 A Subaru team appears for the first time in the World Rally Championship (WRC).

Subaru Tecnica International Established

Subaru Tecnica International
Fourth generation Subaru Badge

1988 This division manages motorsports activities, including the FIA WRC, and the development and sales of specially designed sports components.

The Subaru badge takes on a new look with a fourth-generation design that evolves into the current badge.


Subaru introduced the Legacy in 1989.

1989 The Legacy model, a clear move upscale for the brand, is introduced.


1992 Subaru SVX
Subaru introduced the Impreza in 1993.


1991 Subaru introduces its first performance luxury coupe, the quirky and sporty 1992 SVX with a 3.3-liter, 6-cylinder engine.


1993 Subaru introduces the Impreza, available as an economy compact sedan or sport wagon.

Subaru introduced the Outback in 1995.
Subaru introduced the Forester in 1998.


1995 Subaru introduces the Outback, the world’s first sport utility wagon.


1998 Subaru introduces the Forester, a sport utility vehicle (SUV), smaller than the Outback but bigger than the Impreza.


Subaru WRX Sedan
Subaru Baja


2001 Subaru unveils the Impreza WRX Sedan and Sport Wagon.


2002 Subaru introduces the Baja crossover vehicle.

Zero-landfill Facility

Zero-landfill Facility
Photo: Rebekka Dittli

2004 Subaru of Indiana Automotive, Inc. (SIA) becomes the first automotive manufacturing plant in the U.S. to reach zero-landfill status. 

Subaru introduced the Crosstrek in 2012.
2013 Subaru BRZ


2012 Subaru introduces the Crosstrek.


2012 Subaru unveils the 2013 BRZ, the first rear-wheel drive Subaru in decades.

Subaru Love Promise

Subaru Badge
Subaru Love Promise

2014 Subaru and its retailers pledge to positively impact the world by partnering with organizations that support the earth, health and wellness, education, community and animal welfare.

National Parks Zero-landfill Initiative

2015 Subaru announces it will share its knowledge of zero-landfill practices with the National Park Service to reduce landfill waste from the parks.


2019 Subaru Ascent

2018 The 3-row Ascent will be launched.

From our founding in 1968 to today, it’s been Subaru owners and those they care for who have defined Subaru of America. As always, we would like to thank you for being part of the Subaru family, and here’s to the next 50 years!